3.04.2015

5 Tips for Building Community on Instagram

Building community on Instagram

I just love community. No surprise there, right? One of my favorite places to build community is Instagram. I have had quite a few people ask how I am "successful" (what does that even mean?) on Instagram. Although I am not sure I have it completely figured out, I do think I have one thing about it figured out: COMMUNITY IS KEY.

So, you might be asking yourself, what is the best way to build community on Instagram? Here are some of my favorite ways of achieving this:

1. ENGAGE. It's key to comment on people's photos instead of just liking them. Does a post catch your eye? Can you relate to the caption the user posted? Does a certain account inspire you? Let them know! I have met quite a few people I would consider good friends through Instagram! It can feel weird at first, but that's totally normal.

2. Use hashtags (sparingly). Take the time to find a few hashtags that you really connect with. For me, this includes #catsofinstagram, #fridayintroductions, #getoutside, and #liveauthentic. Don't just stop at using hashtags in your captions! Browse the hashtag and use it as a method to engage further!

3. Post quality photos with interesting captions. NOW "quality photos" do not mean white-washed, staged photos with perfect lighting. I personally prefer REAL candid photos that make the instagrammer look like a real-life person. Don't over do it. In terms of captions, just share what is on your heart or make a joke; just be AUTHENTIC! These are some of my favorite captions to read and respond to!

4. Make your account public. Now this is obviously a personal choice, but I think it's key if you're looking to build community on Instagram. Weigh the pros and cons of this decision and make the best one for you!

5. Post regularly (without posting too much). I would say, on average, I post 1 to 2 times a day. This obviously varies with particular seasons of my life, but that's a good approximation. I have found it is just enough to engage without over-posting. Does this mean I never over- or under-post? No! Sometimes 3 instagrammable things happen during the day, sometimes none do! That's life!

6. Follow people that you connect with or that inspire you! I follow a TON of accounts. Now, it's easy to just go follow everyone you come in contact with, but I highly suggest you only follow the accounts that (1) inspire you or (2) you have connected with in some way!

Did you catch my post on how to kick ass at Twitter? Is there anything you might add to this list?

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30 comments :

  1. Great tips! Your Instagram game is always strong. And while I like the occasional posed picture, I agree real life doesn't always look that way. I like seeing non-robotic posts just as much.

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  2. I'm definitely with you! Balance is good. And the first part of your comment had me laughing out loud hahaha

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  3. you're just the best! I know i over-post some days, and then nothing other days. It's just how it goes. :) LOVE these tips!

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  4. Instagram is my favorite social media place...I love connecting with people and seeing parts of their day. Great tips, as always ;)

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  5. Haha thanks!! UGH Pinterest is the real struggle.

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  6. Instagram is my fave!! Buuuttt my camera is broken on my phone so I've barely been able to post over the last few weeks - makes me so sad. These are all great tips!

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  7. Oh that's rough! My memory is full so I have to use the awful IG camera or just Dropbox photos from a real camera haha

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  8. Oh smart - I never thought of utilizing dropbox!

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  9. I love love love IG! It's so easy to connect to people, and get glimpses into everybody's lives.

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  10. Hahaha so glad to provide a good laugh!! Instagram made me realize the extent of your awesomeness too.

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  11. this is so great! i want to build a community as much as i want to be part of communities and these points really speak to it. i think authenticity is key for sure!

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  12. Great tips!!!! Love what you said about AUTHENTIC pictures - I feel like most of the people who have a ton of followers are all because they are people who can take super fancy pictures, which I am incapable of ;) haha Was it easy for you to pick IG over FB?

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  13. RIIIIIGHT. It drives me crazy. And yes, definitely! I feel like people are just much more positive on IG! Or maybe I'm just more restrictive with who I follow?

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  14. Katherine LacabeMarch 4, 2015 at 4:30 PM

    Love all of these!!! I really love IG so it's great to have good tips on it! The only one I'm not following... privacy. I had people sort of stalking me and so I had to hide it. Maybe I'll make it public again.

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  15. Yeah, I mean it's a personal preference. I'm careful about what I put on there instead of being private.

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  16. I love these tips!! I just got an Eye-Fi card and am so exciting to start using it for better IG photos!! Commenting and following people is definitely something I want to get better at!!

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  17. Great tips! Instagram is my favorite social media as of late :)

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  18. Such great tips Cassie! I will certainly be trying them all!

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  19. I've really gotten into Instagram lately and I'd even say it's my favorite social network. I love the inspiration that is constantly flowing. Since developing such a fondness I have been trying to cultivate more of a community so these tips will definitely come in handy and I will try my hand at each of them.

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  20. YAY! I love that we were on the same train of thought! I totally agree with everything you said!

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  21. Oh how fun!!! Can't wait to see those!

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  22. Can't wait to see how you use these tips :) and I'm totally with you- I LOVE Instagram!!

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  23. I hope they are fruitful for you!

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  24. #3 is so true! I find when I can post a funny caption that my engagement just skyrockets. My biggest downfall is #5.. sometimes I just forget to post, so now i'm trying to make it into a daily habit. :)

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  25. You didn't mention any difficulties with the last, 6th point of the article but i do the same so i've ot a tip for you. I'd like to recommend you a new service for instagram you may find useful. It's called fast-unfollow.com, it allows to unfollow up to 5000 users per day. Depending on what exactly you need i can unfollow either those not following you back or everybody in the list. You know that to follows a TON of accounts results in an abnormal following/follower ratio, and the app helps to keep it decent. The app is cheap and efficient, while others charge for time you use the service, it only charges for an unsubscription. Besides statistic apps - iconosquare in my case - it's the only service i need now.

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