I just love community. No surprise there, right? One of my favorite places to build community is Instagram. I have had quite a few people ask how I am "successful" (what does that even mean?) on Instagram. Although I am not sure I have it completely figured out, I do think I have one thing about it figured out: COMMUNITY IS KEY.
So, you might be asking yourself, what is the best way to build community on Instagram? Here are some of my favorite ways of achieving this:
1. ENGAGE. It's key to comment on people's photos instead of just liking them. Does a post catch your eye? Can you relate to the caption the user posted? Does a certain account inspire you? Let them know! I have met quite a few people I would consider good friends through Instagram! It can feel weird at first, but that's totally normal.
2. Use hashtags (sparingly). Take the time to find a few hashtags that you really connect with. For me, this includes #catsofinstagram, #fridayintroductions, #getoutside, and #liveauthentic. Don't just stop at using hashtags in your captions! Browse the hashtag and use it as a method to engage further!
3. Post quality photos with interesting captions. NOW "quality photos" do not mean white-washed, staged photos with perfect lighting. I personally prefer REAL candid photos that make the instagrammer look like a real-life person. Don't over do it. In terms of captions, just share what is on your heart or make a joke; just be AUTHENTIC! These are some of my favorite captions to read and respond to!
4. Make your account public. Now this is obviously a personal choice, but I think it's key if you're looking to build community on Instagram. Weigh the pros and cons of this decision and make the best one for you!
5. Post regularly (without posting too much). I would say, on average, I post 1 to 2 times a day. This obviously varies with particular seasons of my life, but that's a good approximation. I have found it is just enough to engage without over-posting. Does this mean I never over- or under-post? No! Sometimes 3 instagrammable things happen during the day, sometimes none do! That's life!
6. Follow people that you connect with or that inspire you! I follow a TON of accounts. Now, it's easy to just go follow everyone you come in contact with, but I highly suggest you only follow the accounts that (1) inspire you or (2) you have connected with in some way!
Did you catch my post on how to kick ass at Twitter? Is there anything you might add to this list?